Bob was the owner of the Souza Family Vineyard, in Tehachapi, California, USA. He established The Vineyard thirteen years prior to this posting and The Tasting Room five years after that. Bob and his wife started their business when they took a Sunday drive and saw the Cummings Valley Road ranch for sale. He realized that he was eleven-ish years from retirement and decided to buy the property. Upon retirement, he started from scratch, that is, got into the wine business himself, that is, without any help or advice from experts. He said, “I dug holes in the ground and put the plants in the holes.”
Bob was born in Boston, Massachusetts, USA. When he was in junior high school, his parents moved from Boston to the Los Angeles area, where he mostly lived in Chatsworth, California, USA. He graduated from Notre Dame High School, in Sherman Oaks and attended Los Angeles Valley College, in Van Nuys, but quit to go work in the business sector. He was an insurance broker for 41 years.
Bob primarily sold retail out of his Winery. Sometimes he did wholesale transactions with local markets. He used to sell wholesale to restaurants in the area, but those restaurants either went out of business or changed ownership, so he stopped doing that. He did not have the license nor the inventory to export. Besides, he preferred retailing his product himself at his little Winery.
It was such a pleasant nice place, with a beautiful view. The customers seemed more like guests and were all happy drinking wine, having cheese and slices of apple. I could see why he didn’t want to sell his wine anywhere else but from his little bar.
Image Credits: Bat-Ami Gordin © 2017 all rights reserved. Credit if you use it, please.